What is the purpose of the USPS's "every door direct mail" service?

The "every door direct mail" service is primarily designed to allow businesses to send promotional materials and advertisements to entire neighborhoods or geographic areas without needing to have specific addresses. This service is particularly beneficial for small businesses looking to increase local visibility and attract new customers by targeting specific demographics based on location rather than individual addresses.

By utilizing this service, businesses can distribute materials like flyers, postcards, and brochures to every mailbox in a designated area, which simplifies the mailing process and can be more cost-effective than traditional mailing methods that require an updated address list. This eliminates the need for targeting individual households, thereby making marketing efforts more straightforward and accessible.

The other options suggest either specific targeting of addresses, which is not the focus of this service, or imply free services that are not part of the USPS's offerings under this program. The service is structured to enhance reach for businesses rather than focusing on free mailing for nonprofit organizations or broader magazine distribution.